Augmented Reality (AR)


Augmented Reality is an enhanced version of reality, much cooler than VR where direct or indirect views of physical real-world environments are augmented. It brings elements of the virtual world into the real world while enhancing the things we see, hear and feel. Among the other reality technologies, augmented reality lies between the real and virtual world.

The origin of the word augmented or augment means to add something. In AR; graphics, sounds and touch feedback are added into natural world. Virtual reality requires inhabiting an entirely virtual environment. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved world where virtual information is used as a tool to provide assistance in everyday activities.

Applications of augmented reality can be as simple as a text-notification or as complicated as an instruction on how to perform a surgical procedure. They can highlight certain features, enhance understandings and provide accessible and timely data. Cell phone apps and business applications are a few of the many applications driving augmented reality application development. The key point is that the information provided is highly topical and relevant to what you want and what you are doing.


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